Comprehensive Consulting Services for Sustainable Food Companies
Strategic Sales Planning
Growth roadmaps, competitive overview and execution frameworks.
Partnership & Business Development
Cohesive and effective strategy to make the most of your marketing dollars in all channels including outbound, digital and tradeshows.
Effective Marketing Strategy
High level stakeholder engagement and identification of new market opportunities and specialized lead generation.
Strategic Sales Planning
I partner with sustainable B2B food ingredient companies to build and execute tailored commercial growth strategies that bridge the gap between market vision and operational reality. By combining deep category intelligence with actionable planning, I deliver comprehensive growth roadmaps that map out realistic expansion milestones across core retail, direct-to-consumer, and food service channels.
This is backed by a thorough competitive overview to pinpoint white-space opportunities, refine your brand’s value proposition, and defend market share against incumbents.
Finally, I establish robust execution frameworks—translating high-level strategy into structured sales pipelines, trade promotion plans, key account targets, and clear KPIs—ensuring whether you are introducing a breakthrough product or scaling an established portfolio, your brand achieves repeatable, profitable velocity.
Driving sustainable growth for B2B food ingredients requires a dual approach: securing strategic supply chain partners while continuously opening new commercial avenues for formulation. I drive high-level stakeholder engagement across the entire value chain—building trusted relationships with C-suite executives, R&D teams, procurement leaders, and key B2B ingredient distributors.
By leveraging deep category insights, I lead the identification of new market opportunities, uncovering white space where functional ingredients can either power next-generation product innovations or serve as cleaner, higher-performing, or more cost-effective replacements for existing formulations.
Underpinning this strategy is a targeted, specialized lead generation engine designed to pinpoint commercial prospects with immediate formulation needs. Whether establishing national distribution networks or working directly with CPG brand innovators to formulate new applications, I translate complex ingredient capabilities into compelling commercial value propositions that convert initial interest into long-term supply agreements.
Partnership & Business Development
Effective Marketing Strategy
True marketing efficiency happens when every channel works in tandem. Using AI to its fullest capabilities, I develop cohesive, multi-channel marketing strategies that stretch your budget further by unifying outbound prospecting, digital campaigns, and trade show execution. By aligning these touchpoints under one clear strategy, we create a seamless prospect journey that builds brand equity, drives high-intent leads, and maximizes the return on every dollar you invest.
Trade Show ROI & Acceleration: Transforming event investments into repeatable revenue by bridging on-site engagement with robust pre- and post-show digital and outbound campaigns.
Targeted Outbound & Lead Nurturing: Connecting directly with key decision-makers through tailored messaging frameworks that convert high-value accounts into active pipeline.
Digital Channel Optimization: Aligning your web, search, and social presence to capture inbound demand and continuously warm up cold prospects across the buying journey.
Budget Efficiency & Performance Tracking: Setting clear KPIs and cross-channel attribution models to ensure your marketing dollars are continually reinvested in the strategies yielding the highest returns
I’d love to learn more about your unique business and its challenges and opportunities so that I can develop a custom proposal for my consulting services.
Please click the link below to schedule your complimentary 30-min. call with me.
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About me
Driven by a deep-rooted commitment to building a more sustainable, healthy, and ethical food system, I help mission-focused food and ag-tech companies scale and win market share. Backed by decades of strategic leadership across both enterprise corporations and startups, I bring a proven track record of exceeding OKRs and navigating complex stakeholder environments to drive decisive results.
Leveraging an extensive network across global food companies, ingredient suppliers, investors, and accelerators, I actively bridge key industry relationships to accelerate growth. I am also a frequent speaker on webinars, podcasts, and conference panels, sharing actionable insights on commercial opportunity within alternative proteins and sustainable food production.
I live with my husband in a small beach community south of Boston and enjoy spending time with my two adult sons and our 18-year old cat. Besides always wanting to try new vegan restaurants and recipes, I love to travel, read novels and hike.
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